The co-CEO who replaced co-founder Reed Hastings details the company’s new culture memo, its ad ambitions, and what’s next for Netflix. Photo illustration by The Verge / Photo: Netflix
Today, I’m talking with Greg Peters, the co-CEO of Netflix. I caught up with Greg while he was at the Cannes Lions festival in France, which is basically the world’s biggest gathering of advertisers and marketers. It’s an increasingly important place for Greg to be, as Netflix’s new ad tier has nearly doubled in six months to more than 40 million subscribers and feels increasingly pivotal to the future of the company.
On top of that, Netflix is updating its famous
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