Netflix’s director of content for Africa Dorothy Ghettuba laid out the streamer’s strategy for the continent this week at the Durban FilmMart, telling a standing-room-only session that the key to launching the next global sensation is to first capture the hearts of local audiences.
“We want to entertain the world. We want to tell them African stories,” said Ghettuba. “But our focus first has got to be local, and then it goes global. We don’t aim for global hits. Shows like ‘Casa de Papel,’ ‘Burning Body,’ ‘Squid Game’ — those are local shows.”
The Netflix exec appeared in conversation in Durban with South African producers Jayan Moodley (“Keeping
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