In February, 2026, NBCUniversal will show the Winter Olympics from Milan, Super Bowl LX, and the NBA All-Star Game — all within ten days of each other. The company wants advertisers to get excited about possible sponsorships now.
“A lot of these will be new to NBCU” next year, says Mark Marshall, the company’s chairman of global advertising and partnerships, in a recent interview. “This is a great opportunity to unveil new technology and look how we can do things differently.”
At the annual CES conference held this week, Marshall and his team will unveil a host of new ad formats tied to live sports, which will form
→ Continue reading at Variety
