The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event.
NBCU has already indicated it will seek around $7 million for a 30-second commercial roost in the Big Game, according to media buyers and other people familiar with early conversations. That price would stand even with or perhaps a little higher than what Fox initially sought for ad time in Super Bowl LIX, which aired in February. While Fox was able to sell some commercials for an eye-popping $8 million, those numbers came after the network experienced higher-than-anticipated demand and some sponsors,
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