Meta spends big to make its Ray-Ban glasses a true mainstream hit

The smart glasses are getting not one, but two Super Bowl ads and a limited edition variation.

The smart glasses are getting not one, but two Super Bowl ads and a limited edition variation.

Victoria Song is a senior reporter focusing on wearables, health tech, and more with 13 years of experience. Before coming to The Verge, she worked for Gizmodo and PC Magazine.

Meta isn’t shy about its ambitions to make its Ray-Ban smart glasses a mainstream gadget. So much so, it’s made not one but two Super Bowl ads featuring not one, but two Marvel actors. (And Kris Jenner.) And as a little cherry on top, Meta announced it’s creating

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