Max’s rebranded logo and colors look very HBO

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Andrew Liszewski is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2011, but has loved all things electronic since he was a kid.

Warner Bros. Discovery introduced new branding for its Max streaming service yesterday, alongside announcing availability in Australia. Although still simply called Max, the service has traded its bright blue appearance for a monochromatic black-and-white color palette that’s more reminiscent of the iconic HBO logo. The

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