Max’s new homepage personalization tech makes viewers stick around, says exec

/ Max has personalized the rows of content on your homepage — and which order they appear in.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Illustration by Cath Virginia / The Verge

If you’ve been on Max lately, you might’ve noticed more personalized rows of content across your entire homepage. That’s because the streaming service formerly known as HBO Maxrolled out a new “whole page optimization” system in the US last month to get viewers to keep coming back — and Warner Bros. Discovery says it’s

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