Warner Bros. Discovery is hoping to scour up additional revenue from Max subscribers who have been piggybacking off of someone else’s account.
On Tuesday, Max launched the Extra Member Add-On feature in the U.S., priced at $7.99/month. That lets a primary account owner to share their Max account by inviting a friend or family member outside of their household to create a separate, standalone account with an adult profile under the same subscription. Max’s launch of the Extra Member feature comes after WBD execs said they planned to notify users of restrictions on sharing streaming accounts outside their household.
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