Last month, Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin mountain air to get a sense of the emerging filmmakers who they could enlist to make movies and shows based on Mattel’s line of toys — a collection of childhood favorites that runs the gamut from Hot Wheels to Thomas the Tank Engine to He-Man.
“Sundance is where the future is,” says Brenner, who serves as president of Mattel Films. “We’re trying to get in on the ground floor with these great artists before they become the next Christopher Nolan.”
Sundance, a festival known
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