If the economic uncertainty of the past few weeks leads the U.S. into a full-fledged recession, studio and streamer marketing chiefs are confident Hollywood will hang tough against the headwinds.
That was one of the major themes discussed Thursday by a half-dozen senior film and TV marketing chiefs at the Variety Entertainment Marketing Summit, presented by Deloitte. The panelists traded notes on how the post-theatrical management of films has changed — for the better — for some major studios now that they have output deals with sibling streaming platforms such as Hulu, in the case of Disney, and Peacock, for Universal Pictures. The masters of ballyhoo chopped it up
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