Film distribution strategies are changing with the times, according to panelists at Indonesia’s inaugural JAFF Market, with experts presenting contrasting approaches to reaching audiences.
Alternativa Film Projects, which launched in September 2023, approaches distribution through community screenings and discussions. “Film is a good starting point for change,” said Masha Shcherbakova, impact and community manager of the international non-profit organization. Their goal is to provide international recognition for filmmakers whose work can inspire social change.
“Sometimes the impact [they choose to take] after would be the reason they decide to watch a film,” Shcherbakova said, emphasizing community
→ Continue reading at Variety
