At 10:41 a.m. on Dec. 6, outside the Lincoln Square AMC Theatres in New York City, a middle-aged woman stopped in front of a man holding a sign that read: “2 FREE TICKETS INTERSTELLAR NOW.”
“Right now?” she said.
“Right now!” he replied, before revealing a hidden cost on the back of the sign: “1 HUG.”
She happily paid his price for the rare commodity: a matinee seat for a film that came out a decade ago. In secondary markets online, tickets to Christopher Nolan’s 2014 space epic had been listed for weeks for as much as $215, after all 166 Imax screens sold out for the
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