Prasar Bharati, India’s public broadcasting heavyweight, rolled out its streaming platform Waves at the International Film Festival of India (IFFI) in Goa, marking the state broadcaster’s entry into the country’s competitive streaming space.
The platform launches with a slate spanning 12+ languages and 10+ genres, featuring everything from video-on-demand content to free gaming, radio streaming, and 65 live channels. In a bid to differentiate itself from existing streamers, Waves also integrates e-commerce capabilities through a partnership with ONDC (Open Network for Digital Commerce).
“It is indeed a momentous occasion for the Indian entertainment industry with the launch of Waves OTT,” said Goa Chief Minister Pramod Sawant at
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