Indian streaming series such as Netflix’s “Heeramandi,” Prime Video’s “Mirzapur” or Disney+ Hotstar’s “Bad Cop,” could soon be more influential than Bollywood.
India’s massive population and its embrace of multiple forms of video streaming are having far-reaching implications for the country’s content industries, its wider economy and the country’s position on the international stage, says an in-depth new report.
“Beyond Screens – Streaming VoD’s Impact on the Creative Economy,” was published Wednesday. It was commissioned by Prime Video India and conducted by Singapore-based Media Partners Asia.
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The report paints the picture of a sector that
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