Indian technology startup Vireza is developing a new mobile application that aims to revolutionize the theatrical movie-watching experience by allowing audiences to interact with films in real-time, founder Arjun Nittoor revealed at Film Bazaar.
The technology, developed entirely in-house at the company’s Bengaluru R&D facility, enables moviegoers to participate in key story decisions throughout the film via their smartphones. Upon entering the theater, viewers download an app and scan a QR code at their seat to sync with the ongoing screening.
“The film industry is one of the few sectors where the audience experience has seen minimal technological disruption in theatres,” Nittoor told Variety. “While screen and sound
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