Following the results of a study by USC Annenberg Inclusion Initiative demonstrating the lack of adequate representation of those with health conditions in film and television, Eli Lilly and Company is partnering with leading content creators and production companies, Imagine Entertainment and MACRO, to drive entertainment industry-wide change and guide the industry in accurately and authentically representing disease. The goal of this shift in representation is to reduce public stigma of a variety of conditions.
Despite millions of Americans dealing with diseases, the study found a lack of presence of these health conditions in content. When they
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