Imagen Awards President on How the Ceremony Aims to Improve Latino Representation 

 For nearly 40 years, the Imagen Awards have shone a light on Latinos in film, television and streaming media. 

But back in 1985, the first year for the ceremony, Imagen Foundation president Helen Hernandez remembers she and her team “trying to figure out who to honor, because there really wasn’t much out there.” 

“We’re looking at the different levels of entertainment,” Hernandez tells Variety, comparing now to back then. “It’s not just talent, because we want to look at also executive producers, directors, writers, composers. All of those are elements that are critical and important to any project.”

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