It started as something of a joke.
While cutting a trailer for their co-directorial effort “It Doesn’t Get Any Better Than This,” Nick Toti and Rachel Kempf had a little fun at the end of the clip.
“We were like, ‘Oh, it kind of needs something,’” he says. “So we put the scroll at the end. It just says, ‘The producers of this film regret to inform you that it will not be released online. See it in theaters.’”
In fact, the three-person creative team behind the found footage horror movie “It Doesn’t Get Any Better Than This” made an unusual pact before they even shot a
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