As CinemaCon got underway this week in Las Vegas, Cinema United president and CEO Michael O’Leary called on exhibitors and distributors to “come together” to transform the industry. “The world is different today than it was yesterday, and we must not just adapt, but evolve if we want to realize our future potential.”
Some of that, he said in his remarks, includes investment by exhibitors. “We must continue to invest in all aspects of the moviegoing experience, from projection, sound and lighting to concessions, food and beverage, lobby and parking areas. All the pieces matter,” he said.
Underscoring that part of his message, the CinemaCon exhibition space was
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