At Fox Corp., executives are counting more heavily on streaming subscribers.
The media company, which has been slower to invest heavily in stand-alone streaming properties than many of its rivals, sees a potential market of 5 million subscribers for a new direct-to-consumer broadband outlet it hopes to launch in tandem with the next NFL season, according to Lachlan Murdoch, the company’s CEO. The executive, speaking at an investor conference, also revealed that subscribers to Fox Nation, a streaming service affiliated with Fox News Channel, had lured between 2 million and 2.5 million subscribers since its launch in 2018.
Murdoch cited Fox Nation documentary series backed by actor Kevin
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