National Cinema Day, an annual event in which movie theater tickets are heavily discounted, is returning in 2025 with a new title and expanded programming that won’t confine the affordable festivities to one day.
Retitled “@ the Movies,” the initiative — hosted by The Cinema Foundation, the non-profit branch of the National Association of Theatre Owners — will feature a series of quarterly events to promote moviegoing and bolster attendance throughout the year.
Movie theaters across the country will host different promotions for each event, which will be subsidized by ticketing service Fandango. It will commence
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