European Film Market Chief on Shielding Sales Agents as They Face Challenges: ‘I’m Really Mindful of Their Cost Sensitivity’

In May, the Berlin Film Festival appointed Tanja Meissner as director of Berlinale Pro*, a role that includes leading the European Film Market as well as overseeing Berlinale Co-Production Market, Berlinale Talents, its program for young filmmakers, and the World Cinema Fund.

Meissner, a German-French citizen, has more than 25 years of experience in the film industry, including working at leading sales agencies Celluloid Dreams, from 2000 to 2007, and Memento Films, from 2007 to 2021.

Running the EFM is particularly challenging as its core clients, the sales agents, are under increasing economic pressure. “The sales agents are still a very important link in the value chain for

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