To understand how diffuse the world of sports media has become, look no further than ESPN‘s “SportsCenter.”
ESPN’s flagship newscast airs multiple iterations throughout the day on linear platforms. It has dedicated social content across major platforms including Snapchat. It also has its own “SC+” tile on Disney+ for a version that is aimed at younger and more casual sports fans. “SportsCenter” aims to find its audience where they are — and it’s about to get even more personal, as Jo Fox, ESPN’s senior VP of marketing, explained during the “Understanding the Power of Sports Fandom” session at the Variety Entertainment Marketing Summit presented by Deloitte.
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