ESPN is testing a generative AI avatar called ‘FACTS’

/ The AI bot’s analysis and commentary are supposed to ‘complement’ other hosts on ESPN’s SEC Nation show.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Image: ESPN

ESPN is testing an AI-generated avatar with the Saturday college football show SEC Nation. Dubbed FACTS, it’s going to be “…promoting education and fun around sports analytics” with information drawn from ESPN Analytics, which includes data like the Football Power Index (FPI), player and team statistics, and game schedules. We haven’t seen the avatar in action, but it sounds like a

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