Entertainment Industry Backs Bill to Outlaw AI Deepfakes

The entertainment industry has united in support of a bill to outlaw digital deepfakes and create the first-ever federal right to one’s voice and likeness.

A bipartisan group of senators, led by Sen. Chris Coons of Delaware, introduced a revised version Wednesday of the No Fakes Act, which would make it illegal to create an AI replica of someone without their consent.

The bill has the support of SAG-AFTRA, Disney, the Motion Picture Association — which represents six major studios — as well as the Recording Industry Association of America, the Recording Academy, and the major music labels and talent agencies.

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