Elon Musk’s X Sues Advertisers Accused of an ‘Illegal’ Boycott: ‘Now It Is War’

Elon Musk once told advertisers — including Disney — who pulled their ad dollars from X, the social network formerly known as Twitter, to “Go fuck yourself.” Now Musk’s X has filed an antitrust lawsuit against a trade group and several advertisers, alleging they conspired to withhold “billions” of dollars in ad spending over concerns that X would “deviate from certain brand safety standards for advertising.”

X’s attorneys filed the lawsuit Tuesday in the U.S. District Court for the Northern District of Texas. A copy of the lawsuit is available at this link (via the New York Times).

“We tried peace for 2 years, now it is war,”

→ Continue reading at Variety

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