Disney brings playable ‘advergames’ to Hulu and ESPN

/ Your next Hulu ad break could feature a Topgolf-branded game you play with your remote.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Disney’s new “Beat the Clock” ad format will let you play golf with your remote. Image: Disney

Disney is sprinkling a new kind of playable ad across Hulu and ESPN. The new ad format, called “advergames,” will let you interact with the ads using your remote, as reported earlier by Adweek.

You might see two different advergames to start: Quiz Show and Beat the Clock. While Quiz

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