Comcast tapped Jon Gieselman — who once competed directly with the cable giant when he worked at DirecTV — for the newly created role of chief growth officer in the residential domestic businesses of its Connectivity & Platforms segment.
Gieselman will lead the teams responsible for Comcast’s U.S. residential businesses, including product and the Xfinity brand strategy across TV, broadband and wireless as well as sales, marketing, acquisition, retention and base management. He will report to Steve Croney, recently named chief operating officer of Comcast’s Connectivity & Platforms division, which in the U.S. reaches more than 64 million homes and businesses.
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