China’s Mid-Autumn Festival brought a slew of new film releases, but little discernible uplift to the box office. Drama film, “Stand By Me” emerged on top.
Official rest days for the Mid-Autumn Festival are Sunday to Tuesday (Sept 15-15), but Saturday (Sept. 14) was declared an “adjusted working day.” That meant that some new titles held back their opening from the conventional Friday to Sunday instead – local sources report nine Chinese-produced films new to the market – but that the total nationwide box office was worth only $28.1 million.
Friday-release, “Stand By Me” emerged with
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