“Data does not make a marketer great. Data is ingredients. Marketers are the chefs.” So said Patrizio Spagnoletto, Warner Bros. Discovery’s global chief marketing officer for direct to consumer, last week during Variety’s Cannes Lions studio presented by Canva.
Spagnoletto was among more than a dozen top executives who took on burning subjects for the global marketing and advertising sector in interviews recorded during the annual Cannes Lions Festival, held June 17-21. The festival is devoted to celebrating creativity and innovation in marketing and advertising. To do so, top players from a range of businesses gather in the south of France for a week of splashing money around and
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