Jack Quaid’s action-comedy “Novocaine” topped a painfully slow weekend at the box office with $8.7 million. For theater owners, however, there’s not too much to celebrate: It’s one of the worst debuts to still capture the No. 1 spot (at least since the pandemic ground moviegoing to a halt).
Despite five new nationwide releases, this weekend was among the year’s lowest grossing to date with $52 million across all films, according to Comscore. Even the Super Bowl frame, known to leave multiplexes barren, was bigger with $54 million in February. The year’s sluggish first quarter has been another blow to the badly bruised movie theater business, which is
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