Banijay Iberia is upping its investment in Spanish sport by launching Banijay Iberia Sports, led by newly-appointed Director Gonzalo Miró, a well-known TV and radio personality in the region.
Unveiled at Mipcom on Monday, the new group will develop and produce original sports-related content, including “sportainment, documentary and digital,” the company outlined.
Spearheaded by Banijay Ibera CEO Pilar Blasco, the launch of Banijay Iberia Sport follows last year’s introduction of Banijay Sport and this year’s inauguration of LaLiga Studios, a joint initiative with Spain’s top soccer competition. According to Banijay Iberia, establishing the new sports-dedicated unit reinforces the company’s commitment to the world of athletic competition.
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