Atari acquires longtime rival Intellivision

/ Atari has announced it has acquired its former competitor from the ’70s and ’80s, ending what it says was the first-ever console war.

By Ash Parrish, a reporter who covers the business, culture, and communities of video games, with a focus on marginalized gamers and writing about the intersection of video games and sex.

Image: Atari

Imagine if Nintendo woke up one day and decided to buy Sega — that’s essentially what’s happened today as Atari has announced it has acquired Intellivision, ending one of the longest company rivalries in the video game industry. According to the announcement, Atari will take over the Intellivision brand and over 200 games

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