The Asia-Pacific video industry is poised for significant expansion, with online platforms driving revenue growth while traditional TV faces headwinds, according to a new report from Media Partners Asia (MPA).
The research firm projects $16.2 billion in incremental revenue across 14 APAC markets between 2024 and 2029. While online video is expected to generate $24.1 billion in new revenue, traditional TV will see an $8 billion decline during this period.
The report also puts matters in perspective, saying that the size of the U.S. streaming market in 2024, including SVOD, AVOD, User-generated content (UGC) and social video is $112 billion, while APAC stands at $64 billion. By 2029
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