Apple’s original content spending spree might finally be over

/ Apple is reportedly pushing to make its streaming business more sustainable following production losses across the industry.

By Jess Weatherbed, a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.

Apple’s illustrious original programming may face tighter budgets. Illustration by Alex Castro / The Verge

Apple is known to spend billions of dollars on its Hollywood projects, but that could be set to change following production losses across the wider streaming industry. According to Bloomberg, Apple’s senior vice president of services, Eddy Cue, is pushing studio chiefs Zack Van Amburg and Jamie Erlicht to oversee project budgets more

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