Apple TV Plus is reportedly losing $1 billion per year

The Severance streamer is reportedly the only Apple service that isn’t profitable.

The Severance streamer is reportedly the only Apple service that isn’t profitable.

Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Apple TV Plus is losing more than $1 billion every year despite reaching 45 million subscribers in 2024, according to a report from The Information. It’s reportedly the only Apple subscription that isn’t generating a profit.

As part of an effort to take “a harder line on spending,” Apple cut its initial $5 billion budget for Apple TV Plus content by

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