Amazon’s Prime Video pushes ‘AI Topics’ instead of the old algorithms

/ Machine learning-powered video suggestions are nothing new, but this Prime Video test brings AI to streaming.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Image: Amazon

Amazon is testing a new Prime Video feature that recommends groups of content using AI rather than traditional algorithms. If you’re part of the test, you’ll see new “AI Topics” tailored to your interests, like “mind-bending sci-fi,” “fantasy quests,” or “thrilling character journeys.”

Each category will have shows, movies, and linear channels that match these AI-generated labels. You can also continue refining recommendations

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