Amazon’s new Madden doc is a startup story — and a cautionary tale

/ It’s in the Game: Madden NFL tells the three-decade story of one of the world’s most popular video games. It also inadvertently explains how Madden lost its way.

By David Pierce, editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired.

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Christian McCaffrey is on the cover of Madden NFL 25, looking as real as ever. Image: EA

A small, ragtag group of coders with a big idea builds something special. It’s a smash hit, bigger than their wild expectations.

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