According to recent research from Amazon Ads, 72% of monthly streaming viewers want to see more authentic, cross-cultural stories in the media. That study, titled “Ads to Zeitgeist,” examines why streaming is at the forefront of the globalization of storytelling.
“It’s an interesting time in the world of television and content creation,” said Nick Pepper, head of wholly owned content for Amazon MGM Studios, sitting down to discuss the trend toward globalization at Variety’s Entertainment and Technology Summit, presented by City National Bank. The broadcast model — which was focused on the U.S. market and, thus, U.S.-centric storytelling — is no longer king.
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