Just a year ago, Warner Bros. Discovery was riding high on the pop-culture tsunami that was “Barbie.” In recent days, it’s become clear that the pink glow from that box office juggernaut has long since faded.
Since the start of the year, WBD has been enmeshed in big public battles seemingly of its own making. It has gone to legal war with the NBA. It keeps drawing a hard line with Madison Avenue on upfront ad sales pricing in an era when such tactics are not well received. The reporters at WBD-owned CNN are demoralized. And in the months to come, the company is steeling itself for frosty negotiations
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