AI is both a potential “goldmine” and a “ticking time bomb,” in the words of Rich Welsh, Deluxe senior VP of innovation, who also serves as president of the Society of Motion Picture and Television Engineers.
Speaking Wednesday at the HPA Tech Retreat, an annual engineering conference taking place this week in Palm Springs, Welsh reviewed some of the recent steps and decisions toward AI legislation, a subject that remains murky. “Creative work in particular belongs to the person who created it. But can you protect it realistically, if you don’t have any recourse to defend the ownership of that work?,” he asked. “That is my ticking time bomb.”
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