YouTube Music just announced Samples, a new in-app feature where users can scroll through short music video clips from their favorite artists and discover new songs. Welcome back to the short-form video wars. Yes, Silicon Valley remains hyperfixated on generative AI, but don’t forget one of its other, recent favorite trends: releasing features that vaguely remind you of TikTok.
Before Samples launched, I spoke with Gregor Dodson, a director of product management at YouTube Music, about the new feature and what the company hopes to get out of its TikTok-esque feed. He’s upfront about how the feed is designed to engage younger listeners who scroll through quick videos on social
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