On a recent trip to Giant Eagle, my local grocery store in Pittsburgh, I noticed something new in the fruit section: a single pineapple packaged in a pink and forest-green box. A picture on the front showed the pineapple cut open, revealing rose-colored flesh. Touted as the “jewel of the jungle,” the fruit was the Pinkglow pineapple, a creation of American food giant Fresh Del Monte. It cost $9.99, a little more than double the price of a regular yellow pineapple.
I put the box in my cart, snapped a picture with my phone, and shared the find with my foodie friends. I mentioned that its color is the result
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