TikTokkers are using a little-known livestreaming feature to cash in on the huge interest in the Israel-Hamas war despite having no links to the crisis. TikTok, meanwhile, is taking up to 50 percent of the earnings.
In the days after Hamas attacked Israel on October 7, TikTok creators have been engaging in “live matches” on the platform where one creator plays the role of Israelis and the other that of Palestinians, while encouraging—and often shouting at—their followers to continue to donate expensive gifts. The side with the most gifts after five minutes wins the battle.
Some of these gifts
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