On November 8, 2022, the day of the US midterm elections, Martha Dimitratou noticed something alarming. Dimitratou is the media manager for PlanC, a nonprofit that provides information about access to the abortion pill. After PlanC posted a TikTok video encouraging people to vote to protect reproductive rights in elections across the country, its account was suddenly banned.
Dimitratou was confused—nothing in the video seemed to violate TikTok’s community guidelines. “It was really hard to get it back up,” she says. “They are not very responsive when it comes to contacting them, if at all.” Frustrated by the platform’s silence, Dimitratou put out a call on Instagram, tagging TikTok, that
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