This Is the Era of Zombie Twitter

The bird is dead, but zombie Twitter is not. Since Elon Musk bought Twitter, the platform has survived rate-limiting, massive staff cuts, suspensions of journalists, hemorrhaging ad dollars, exorbitant API price hikes, and a frenzy of new competitors. This week it survived becoming not Twitter, as the site suddenly rebranded to X.

During its first week, X staggered along. It was still a place where sports fans chatted about baseball lineups and the Women’s World Cup. It was the venue where video from a US congressional hearing on UFOs trended, and where people speculated

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