This iPhone ‘Supercycle’ May Not Be So Super

Apple’s just-announced iPhone 16 and iPhone 16 Pro will likely go down in the books as the “AI” iPhone, the one that’s supposed to power all kinds of new generative artificially intelligent features, and in a very Apple-y way. But some analysts are predicting that these new phones will catalyze an even more important phenomenon for Apple’s future: The start of an iPhone “supercycle.”

A “supercycle” is what it sounds like: an extended period of economic growth in a boom and bust cycle. In this instance the phrase is being applied to a specific commodity. And those who track the tech market closely believe—or want to believe—that that time has

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