This AI Startup Wants You to Talk to Houses, Cars, and Factories

We’ve all been astonished at how chatbots seem to understand the world. But what if they were truly connect to the real world? What if the dataset behind the chat interface was physical reality itself, captured in real time by interpreting the input of billions of sensors sprinkled around the globe? That’s the idea behind Archetype AI, an ambitious startup launching today. As cofounder and CEO Ivan Poupyrev puts it, “Think of ChatGPT, but for physical reality.”

Archetype’s foundational model is called Newton. Yes, they know about Apple’s long-lamented handheld device killed by Steve Jobs in 1997, and no, they don’t seem to care. The

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