In late March, a smoke shop in Dyersburg, Tennessee, announced the arrival of a new product in its store: a disposable nicotine vape with an LCD display that can be connected to a smartphone via Bluetooth. Marketed under the brand name RAMA, the strawberry- and kiwi-flavored vape looks more like a cell phone from the early 2000s than a typical e-cigarette. It allows users to customize the screen background, see how many puffs of nicotine are left, and even track the device’s location using an accompanying app. “NEVER LOSE YOUR VAPE AGAIN!!!!” Mk Smoke Shop said in a Facebook post.
Far from a one-off
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