Eric and Donald Trump Jr., the sons of former president Donald Trump, have pledged to “make finance great again” with a new family-run crypto endeavor called World Liberty Financial.
Introduced in a meandering livestream on X Monday, the Trump family and their associates described World Liberty Financial as a crypto platform that would let users conduct transactions without a bank sitting in the middle and extracting fees—a concept known as decentralized finance, or DeFi.
While short on details, Donald Trump, Jr. and Eric Trump both stressed repeatedly that World Liberty Financial’s primary goal was to make DeFi more broadly accessible. “It’s truly our job to make it understandable,” said Eric Trump
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